sábado, 7 de agosto de 2010

Brainstorming

Brainstorming, also called brainstorming is a group work tool that facilitates the emergence of new ideas on an issue or problem. Brainstorming is a group technique for generating original ideas in a relaxed atmosphere.

This tool was devised in 1938 by Alex Osborn Faickney when their search for creative ideas resulted in an interactive process unstructured group generating more and better ideas that could produce individuals working independently, giving opportunity to suggestions on a particular subject and building the creative capacity of the participants.

The main rule of the method is to postpone the trial because at first the whole idea is valid and none should be rejected. Usually, in a meeting to solve problems, many usable ideas may die prematurely at an observation "judicious" about his worthlessness or unreasonable character. This will prevent the ideas generated, by analogy, more ideas, and also inhibits the creativity of the participants. In a brainstorming tactically the amount sought unpretentious quality and originality are valued. Anyone in the group can offer any ideas of any kind, which creates suitable for the case analyzed. A further analysis strategically exploits qualitative validity of what is produced with this technique.

Referral Connection, Skimming and Scanning.


• De acuerdo al título y la imagen, ¿cuál cree usted que es el tópico que está a punto de leer?
Se trata sobre la tormenta de ideas.

•¿Cuál es la idea general del texto?
 Es una tecnica que permite dar surgimiento a nuevas ideas para un tópico determinado.

•¿Que palabras se repiten?
Brainstorming, group, ideas, technique.

•¿Que palabras se parecen al español?
Group, ideas, problem, original, relaxed, creative, resulted, produce, individuals, independently, participants.

•¿Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto?
Titulo: Brainstorming.
 
•¿De qué trata el texto? Lee el primer párrafo y el último o la ultimas ideas del último párrafo.
La "Lluvia de ideas" es una técnica para generar muchas ideas en un grupo. Requiere la participación espontánea de todos. Con la utilización de la "Lluvia de ideas" se alcanzan nuevas ideas y soluciones creativas e innovadoras, rompiendo paradigmas establecidos.

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Texto: http://es.wikipedia.org/wiki/Lluvia_de_ideas
Imagen: http://www.cca.org.mx/ec/cursos/hb011/contenido/curso/temas/1_2_7.htm






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