Hello My name is Rodna head. I am 25 year old. I am born in Maracaibo, Venezuela. I have a degree in Business Administration and Public Accounting.
sábado, 31 de julio de 2010
HOLAAAA!!
Hello My name is Rodna head. I am 25 year old. I am born in Maracaibo, Venezuela. I have a degree in Business Administration and Public Accounting.
Green Marketing
The term Green Marketing came into prominence in the late 1980s and early 1990s.The American Marketing Association (AMA) held the first workshop on "Ecological Marketing" in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled "Ecological Marketing".
The first wave of Green Marketing occurred in the 1980s. Corporate Social Responsibility (CSR) Reports started with the ice cream seller Ben & Jerry's where the financial report was supplemented by a greater view on the company's environmental impact. In 1987 a document prepared by the World Commission on Environment and Development defined sustainable development as meeting “the needs of the present without compromising the ability of future generations to meet their own need”, this became known as the Brundtland Report and was another step towards widespread thinking on sustainability in everyday activity. Two tangible milestones for wave 1 of green marketing came in the form of published books, both of which were called Green Marketing. They were by Ken Peattie (1992) in the United Kingdom and by Jacquelyn Ottman (1993) in the United States of America.
According to Jacquelyn Ottman, (author of Green Marketing: Opportunity for Innovation) from an organizational standpoint, environmental considerations should be integrated into all aspects of marketing — new product development and communications and all points in between.The holistic nature of green also suggests that besides suppliers and retailers new stakeholders be enlisted, including educators, members of the community, regulators, and NGOs. Environmental issues should be balanced with primary customer needs.
Marcadores de Tiempo: into, in the late, early, first.
Tipo de texto: Explicativo, Ordenamiento del tiempo.
Idea general del párrafo: The article talks about the start of green marketing, its origins and how it has been its evolution through time.
The first wave of Green Marketing occurred in the 1980s. Corporate Social Responsibility (CSR) Reports started with the ice cream seller Ben & Jerry's where the financial report was supplemented by a greater view on the company's environmental impact. In 1987 a document prepared by the World Commission on Environment and Development defined sustainable development as meeting “the needs of the present without compromising the ability of future generations to meet their own need”, this became known as the Brundtland Report and was another step towards widespread thinking on sustainability in everyday activity. Two tangible milestones for wave 1 of green marketing came in the form of published books, both of which were called Green Marketing. They were by Ken Peattie (1992) in the United Kingdom and by Jacquelyn Ottman (1993) in the United States of America.
According to Jacquelyn Ottman, (author of Green Marketing: Opportunity for Innovation) from an organizational standpoint, environmental considerations should be integrated into all aspects of marketing — new product development and communications and all points in between.The holistic nature of green also suggests that besides suppliers and retailers new stakeholders be enlisted, including educators, members of the community, regulators, and NGOs. Environmental issues should be balanced with primary customer needs.
Marcadores de Tiempo: into, in the late, early, first.
Tipo de texto: Explicativo, Ordenamiento del tiempo.
Idea general del párrafo: The article talks about the start of green marketing, its origins and how it has been its evolution through time.
Business Administration
Business administration school is a university-level institution that educates learners on such topics as accounting, finance, marketing, organizational behavior, strategy planning, and quantitative methods. Most business administration schools have experienced well-qualified faculties, and efficient managements. In 1881, the first 'collegiate business school' was founded in Wharton.
Business Schools before World War II were mostly "schools of commerce" and were conducted in relatively low esteem. After the Second World War and especially after 1960, Business Administration Schools began to grow rapidly. They are often known as university graduate schools. MBA degrees originally occurred in the United States of America, due to the fast industrialization growth that made it essential for companies to use scientific approaches to teach management. The first MBA degree was offered by Dartmouth College in 1900. Business schools have mushroomed and flourished in all states and countries thus, making them feasible for individuals who work during the day to take classes and earn degrees at night.
Since 1988, business schools have changed deans, altered curriculums, and stressed new expertise among their students. A MBA degree has opened abundant opportunities for its bearers. Presently, nearly all business positions require an MBA degree as the minimum qualification. This includes business managers in marketing, finance, human resources, operations, and information technology. Investment entities, banking companies and a number of management consulting firms prefer employing MBA graduates specializing in the field of finance. These graduates are well conversant in their respective fields. For industries such as media and entertainment, an MBA is not a necessity, but it is considered an additional asset.
There are wide ranges of options among the different academic institutions that offer business courses. Various sites are available wherein detailed information about all the specialization fields are mentioned along with their course details. These sites also offer information regarding the universities that are well qualified and offer competent MBA programs.
Marcadores de Tiempo: First, during, after, In 1881, before, began, often, since, Presently.
Tipo de texto: Definicio, Explicación, Secuencia.
Idea general del párrafo: Importance of school business administration for all companies to include topics related to finance, marketing, comportaiento organization, human resources, among others.
Business Schools before World War II were mostly "schools of commerce" and were conducted in relatively low esteem. After the Second World War and especially after 1960, Business Administration Schools began to grow rapidly. They are often known as university graduate schools. MBA degrees originally occurred in the United States of America, due to the fast industrialization growth that made it essential for companies to use scientific approaches to teach management. The first MBA degree was offered by Dartmouth College in 1900. Business schools have mushroomed and flourished in all states and countries thus, making them feasible for individuals who work during the day to take classes and earn degrees at night.
Since 1988, business schools have changed deans, altered curriculums, and stressed new expertise among their students. A MBA degree has opened abundant opportunities for its bearers. Presently, nearly all business positions require an MBA degree as the minimum qualification. This includes business managers in marketing, finance, human resources, operations, and information technology. Investment entities, banking companies and a number of management consulting firms prefer employing MBA graduates specializing in the field of finance. These graduates are well conversant in their respective fields. For industries such as media and entertainment, an MBA is not a necessity, but it is considered an additional asset.
There are wide ranges of options among the different academic institutions that offer business courses. Various sites are available wherein detailed information about all the specialization fields are mentioned along with their course details. These sites also offer information regarding the universities that are well qualified and offer competent MBA programs.
Marcadores de Tiempo: First, during, after, In 1881, before, began, often, since, Presently.
Tipo de texto: Definicio, Explicación, Secuencia.
Idea general del párrafo: Importance of school business administration for all companies to include topics related to finance, marketing, comportaiento organization, human resources, among others.
Project Planning
Project planning is part of project management, which relates to the use of schedules such as Gantt charts to plan and subsequently report progress within the project environment.
Initially, the project scope is defined and the appropriate methods for completing the project are determined. Following this step, the durations for the various tasks necessary to complete the work are listed and grouped into a work breakdown structure. The logical dependencies between tasks are defined using an activity network diagram that enables identification of the critical path. Float or slack time in the schedule can be calculated using project management software. Then the necessary resources can be estimated and costs for each activity can be allocated to each resource, giving the total project cost. At this stage, the project plan may be optimized to achieve the appropriate balance between resource usage and project duration to comply with the project objectives. Once established and agreed, the plan becomes what is known as the baseline. Progress will be measured against the baseline throughout the life of the project. Analyzing progress compared to the baseline is known as earned value management.
Marcadores de Tiempo: Initially, Following, Once, Then , At this stage, subsequently
Tipo de texto: Definición, explicación
Idea general del párrafo: Project planning is part of project management, which relates to the use of schedules such as Gantt charts to plan and subsequently report progress within the project environment.
Initially, the project scope is defined and the appropriate methods for completing the project are determined. Following this step, the durations for the various tasks necessary to complete the work are listed and grouped into a work breakdown structure. The logical dependencies between tasks are defined using an activity network diagram that enables identification of the critical path. Float or slack time in the schedule can be calculated using project management software. Then the necessary resources can be estimated and costs for each activity can be allocated to each resource, giving the total project cost. At this stage, the project plan may be optimized to achieve the appropriate balance between resource usage and project duration to comply with the project objectives. Once established and agreed, the plan becomes what is known as the baseline. Progress will be measured against the baseline throughout the life of the project. Analyzing progress compared to the baseline is known as earned value management.
Marcadores de Tiempo: Initially, Following, Once, Then , At this stage, subsequently
Tipo de texto: Definición, explicación
Idea general del párrafo: Project planning is part of project management, which relates to the use of schedules such as Gantt charts to plan and subsequently report progress within the project environment.
Neuro-linguistic Programming
Neuro-linguistic programming: It was based on the subjective study of language, communication and personal change.
Marcadores de Discurso: is, It was based, be
Interpersonal communication
Interpersonal communication is defined by communication scholars in numerous ways, though most definitions involve participants who are interdependent on one another, have a shared history. Communication channels are the medium chosen to convey the message from sender to receiver. Communication channels can be categorized into two main categories: Direct and Indirect channels of communication.
Interpersonal communication: is defined by communication scholars in numerous ways, though most definitions involve participants who are interdependent on one another, have a shared history. Communication channels can be categorized into two main categories: Direct and Indirect channels of communication.
Marcadores de Discurso: is defined by, are, categorized, involve
Interpersonal communication: is defined by communication scholars in numerous ways, though most definitions involve participants who are interdependent on one another, have a shared history. Communication channels can be categorized into two main categories: Direct and Indirect channels of communication.
Marcadores de Discurso: is defined by, are, categorized, involve
Epistemology
Epistemology (from Greek επιστήμη - episteme, "knowledge" + λόγος, "logos") or theory of knowledge is a branch of philosophy concerned with the nature and scope of knowledge.[1] The term was introduced into English by the Scottish philosopher James Frederick Ferrier (1808-1864).[
Much of the debate in this field has focused on analyzing the nature of knowledge and how it relates to similar notions such as truth, belief, and justification. It also deals with the means of production of knowledge, as well as skepticism about different knowledge claims. In other words, epistemology primarily addresses the following questions: "What is knowledge?", "How is knowledge acquired?", and "What do people know?”
Encyclopedia of Philosophy, Volume 3, 1967, Macmillan, Inc.
Epistemology: is a branch of philosophy concerned with the nature and scope of knowledge.
Marcadores de Discurso: is, concerned with, such as, as well as, In other words.
Much of the debate in this field has focused on analyzing the nature of knowledge and how it relates to similar notions such as truth, belief, and justification. It also deals with the means of production of knowledge, as well as skepticism about different knowledge claims. In other words, epistemology primarily addresses the following questions: "What is knowledge?", "How is knowledge acquired?", and "What do people know?”
Encyclopedia of Philosophy, Volume 3, 1967, Macmillan, Inc.
Epistemology: is a branch of philosophy concerned with the nature and scope of knowledge.
Marcadores de Discurso: is, concerned with, such as, as well as, In other words.
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